Beth, Fractional CMO

Who I work with

  • Founders & C-Suite

    I help align marketing strategies with overarching business goals.

    I bring fresh perspectives, data-driven insights, and innovative solutions for long-term success.

  • Marketing Teams

    I provide the support they need to excel.

    By offering guidance, training, and strategic insights, I empower them to implement effective marketing strategies.

  • Investors

    My insights and marketing expertise help portfolio companies scale effectively and achieve their full potential.

    This partnership ensures accelerated business success.

What types of projects do I take on?

Here are just a few examples of the types of projects that I get asked to do:

  • This project entails creating a compelling visual brand identity that resonates with the target audience. As a Fractional CMO, I'll oversee the development of logos, colour schemes, typography, and design elements, ensuring consistency across all marketing channels to enhance brand recognition and loyalty.

  • Auditing and rebuilding a marketing strategy involves a comprehensive assessment of current marketing efforts, identifying strengths, weaknesses, and opportunities for improvement. As a Fractional CMO, I'll analyse market trends, audience insights, and competitor strategies to develop a refined and targeted marketing plan that aligns with business objectives, drives growth, and maximises ROI.

  • This involves evaluating roles and skills to optimise efficiency and align with strategic goals. As a Fractional CMO, I'll streamline workflows and enhance collaboration to build a dynamic team capable of effective campaign execution.

  • As a Fractional CMO, I lead the search for individuals who bring expertise in digital marketing, content creation, and analytics to elevate our campaigns and drive results.

Here’s what I can help you with

Marketing Strategy

Value Proposition
Refining product-market fit by conducting market, customer, and competitor research

Brand Positioning
Enhancing messaging across all touch-points to create a value-led brand.

Content Strategy
Developing a plan for creating, publishing, and managing content

Planning
Creating a quarterly and yearly marketing strategy, and Marketing Calendar

Reporting
Regularly reporting on progress and results to stakeholders.

Marketing Capabilities

Budget & Forecasting
Defining ROI and tracking against plan with Finance/ CEO

Team Management
Coaching, training, selection and management of agencies and freelancers

Marketing Tech Audit
Recommendations for digital customer experience improvements and tech-stack

Leadership & Culture
Help create a culture of innovation, collaboration, and continuous improvement amongst the team.

Online Marketing

eCommerce
Collaborate to optimise online sales strategies and enhance customer experience across digital platforms.

UX Design
Partner with Designers to create intuitive user experiences that drive engagement and conversion.

Web Analytics
Utilise data insights to refine marketing strategies and enhance campaign performance.

Web Development
Oversee website projects to align with marketing goals and enhance user experience.

Organic Marketing

Social Media
Develop and implement content strategies to drive engagement and brand awareness on social media platforms.

PR
Create compelling press releases and build relationships with media contacts to boost brand visibility.

Brand Partnerships
Identify and manage strategic partnerships to expand market reach and co-market products.

Influencer Marketing
Collaborate with relevant influencers to authentically promote the brand and drive product awareness.

SEO
Conduct SEO audits and implement strategies to improve search engine rankings and organic visibility.

Direct Mail Marketing
Design targeted direct mail campaigns and track their effectiveness to optimise outreach.

Email Marketing
Develop and manage email campaigns to engage customers and nurture leads with personalised content.

Performance Marketing

Growth
Identify and implement growth strategies, leveraging analytics and data-driven insights to optimise customer acquisition and retention.

Digital Marketing
Direct comprehensive digital marketing campaigns across channels to maximise brand visibility and achieve strategic objectives.

Google Ads, Google Shopping - PPC
Work with PPC specialists on Google Ads and Google Shopping, ensuring targeted campaigns that deliver measurable ROI.

Meta Specialist - Paid Social
Strategise and execute with ad specialist campaigns on Meta platforms, focusing on audience engagement and conversion metrics.

Amazon Specialist
Work with Amazon specialist to set up store, presence and advertising efforts, enhancing product visibility and sales performance on the platform.

Conversion Rate Optimisation Specialist
Enhance website user experience and optimise conversion rates through data-driven analysis and strategic AB Testing improvements.

Brand Marketing

Creative Direction
Lead the creative vision and ensure cohesive branding across all marketing initiatives.

Photography & Videography
Source and team-up with talented photographers to produce quality product and lifestyle images and engaging video content to communicate brand story. This includes organising shoot location, logistics and styling.

Graphic Design
Source, manage, work with graphic designers to design visual elements that enhance brand identity and marketing materials.

Events
Plan and execute events that promote the brand and engage target audiences.

Copy
Craft compelling copy that aligns with the brand voice and drives marketing goals.

Print
Develop briefs for print collateral (brochures, leaflets, POS materials etc) , source and collaborate with graphic designers to manage the project.

Packaging
Develop and work with designers on packaging redesign, sourcing suppliers, negotiating pricing and execution.

Business models I work with

d2c

eCommerce • subscription • apps

b2b

wholesale • drop-ship • SaaS

b2b2c

marketplaces • platforms

Check out projects I’ve worked on

Mentorship

As a Fractional CMO and former Founder, I bring valuable insights and hands-on experience that can help entrepreneurs, marketers, and early-stage founders navigate challenges and unlock growth opportunities.

My mentorship packages provide structured, results-oriented guidance with flexible options tailored to the mentee's needs.