Hey, I’m Beth.

I empower businesses with expert, on-demand marketing leadership to drive strategic and profitable growth.

  • 10+ Years of Digital Consumer Retail Experience

    Navigating trends and transformations like a digital chameleon.

  • Skilled in Collaborating With Founders & Stakeholders

    Teamwork makes the dream work.

  • Experience Building & Leading Multi-Million Pound Businesses

    From day one to greatness.

My Strong Suit

  • I’ll help you define your priorities, allocate resources and implement a process for execution.

    Yearly & Quarterly Strategy | Marketing Calendar | Budget | Forecast

  • I’ll help you maximise your online presence by auditing your tech stack, assessing your capabilities and deploying the best tactics to drive digital performance.

    Acquisition • Retention • Loyalty

    SEO | PPC | UX | CRO | SMM | CRM | CMS - all the acronyms.

  • From packaging to PR. I’ll help you craft a compelling brand story, foster loyalty, and position your brand for long-term success across each and every touchpoint.

    Value Proposition | Brand Identity | Market Research | Content Creation | Partnerships

  • "Beth is a marketing powerhouse with a real eye for detail but also thrives when zooming out on the bigger picture. As an early stage founder, I’ve really benefitted from her personal experience building and exiting her own business, weighing in with a strong strategic view."

    Jamie Blunt, Founder at Ren

  • "Beth has an incredible eye for detail, and her leadership and creativity make her an exceptional person to work with. She has an innate understanding of customers' desires, effortlessly translating that into products and experiences. Working alongside her has been amazing, she is a genius at customer-centric brand-building."

    Aimee Hastie, MD at Kaleidoscope

  • Bedfolk - Fractional CMO Service

    "Beth is the first person I call for advice on anything marketing related - whether it be strategy, hiring, or execution. She's a top tier operator and communicator and i'm blessed to call her a friend too."

    Founder & MD at Bedfolk

  • Herbie Wilde - Pet Food - Fractional CMO

    "One of the things I appreciate most is Beth’s holistic approach. She doesn’t just focus on immediate wins but also on the bigger picture—how to build a sustainable, scalable business and prepare for an eventual exit if desired. Her understanding of both strategy and execution is rare, and her support has been both practical and inspiring."

    Founder at Herbie Wilde

I bring a fresh perspective to your business and serve as a trusted advisor to your senior team.

I oversee and measure marketing activities, collaborate with your team to test new channels and strategies, and optimise your marketing spend for maximum ROI while aligning with your business goals.

My services include building marketing teams, identifying skills gaps, developing and coaching team members, evaluating agency support, and assessing marketing technology needs.

I bring a unique perspective, having both hands-on and leadership experience in all areas of marketing.

I've been directly involved in the work and have also built and led teams across these functions. This gives me a competitive edge, as I understand both what works and the costs involved.

    1. Social Media Marketing

    2. PR

    3. Brand Partnerships

    4. Influencer Marketing

    5. SEO

    6. Direct Mail Marketing

    7. Email Marketing

    8. CRM/ Loyalty

    1. Creative Direction

    2. Brand Development

    3. Photography

    4. Videography

    5. Graphic Design

    6. Events

    7. Copywriting

    1. Growth Marketing

    2. Digital Marketing Strategies

    3. Google Ads, Google Shopping - PPC

    4. Meta - Paid Social

    5. Amazon Marketplace

    6. Conversion Rate Optimisation

    1. eCommerce

    2. UX Design

    3. Software Engineering

    4. Web Analytics

    5. Customer Relationship Management Systems (CRM)

    6. Content Management Systems (CMS)

    7. Technical SEO

    8. Web Development

    9. AB Testing

FAQ

  • We'll start with a free consultation to determine your marketing needs.

    I'm very flexible and I'll tailor the services to you needs.

  • Pricing is based on the scope of work and your desired timeline.

    Typically, clients engage me for 1 - 4 days / week, and we agree to a day rate, or a fixed fee agreed upfront based on the deliverables.

  • This depends on the scope of work and will be unique to each client. I have clients that use me for a set period of time on a project basis, and longer term agreements which are ongoing.

Get in Touch!

Schedule a free 1:1 introductory session with me to discuss your marketing needs.